The Enugu State Tourism Board has announced plans to reach out to all relevant stakeholders in order to explore potential partnerships with the administration of His Excellency, Dr Peter Mbah. The objective is to collaborate on the development of numerous tourist sites and resources within the state.
In a press conference held on Tuesday, Dame Rita Mbah, the recently appointed Executive Chairman of the Board, emphasized the magnitude of the task at hand. She acknowledged that the workload is substantial and cannot be undertaken single-handedly.
Mbah added that Mbah’s administration is an “investment-driven government.”
“We believe that tourism is big business. So, here at the Tourism Board, we are calling on both local and international investors to partner with the State to develop our tourist sites and tourism industry in general.
“We are certain that we cannot go it alone. As we move ahead to begin this important work, we will be reaching out to sector leaders in the creative, cultural and hospitality industries. We will reach out to community leaders, traditional rulers, the Federal Ministry of Aviation, the Federal Airports Authority of Nigeria (FAAN), NTDC, the hotels as well as the retail and finance industries for robust collaboration.
“My intention is to drive collaboration with all agencies at the heart of our over reaching strategy.
“So, we are poised to work with stakeholders across the value chain to achieve our goal while being resolute in our resolve to brand and sell DESTINATION ENUGU to the world. In this regard, therefore, we want to digitize our cultural heritage and tourist sites to become more discoverable and insure access for local and international tourism:
Governor Of Enugu State
“Our main objective is to focus on destination marketing to reposition Enugu tourism by creating a positive destination identity for DESTINATION Enugu. We intend to animate our story to define our 042 brand as well as partner with broadcasters and media agencies to market our State and bring Enugu to the limelight.
At the Tourism Board, there is great anticipation for upcoming collaborations with festival promoters, production companies, talent management companies, fashion brands, cultural and movie festival producers. The aim is to develop a comprehensive cultural and tourism calendar that spans a full year, commencing with the festive season this Christmas. The individual expresses their desire for the support of the media and anticipates a close working relationship with them. The user kindly requests that we, as readers, keep a watchful eye on their progress and offer support through constructive feedback to aid them in reaching their objectives. In a call for unity and collective action, the user emphasizes the power of collaboration in shaping the Enugu of our aspirations.
Dame Mbah expressed gratitude towards the Governor for the vote of confidence shown through her appointment. She further conveyed her excitement and deep sense of honor upon being called to serve.
Source: journalist101.com
